New Look, as fair as possible, a public pop-up dress-making studio where anyone can place an order as a possible consumer. This work generates garments made as fair as possible using discarded materials and a Singer treadle sewing machine.


The dress design is the New Look model, the post-World War II signum by Dior.


The price is set according to the socioeconomic situation of the consumer.

The method is to make the dress from start to finish in the amount of time which the individualised fair price allows. For example, one customer could pay 300 SEK which generated work time of maximum two hours.


The customer places the order without binding to purchase: this is a non-binding offer. Please get in touch with any questions, by interest.


This work facilitates dialogue around preferences, references and desires, craft, value and labor sewn into clothes. It asks questions about the fair price and the social bond between the hand that makes and the consumer.