The performance New Look, as fair as possible, is a public pop-up dress-making studio where anyone can place a customised order as a possible consumer.
The design is a New Look model, the post-World War II signum by Dior. This work generates garments made as fair as possible using discarded materials and a Singer treadle sewing machine. The price is set in dialogue, according to the socioeconomic situation of the prosumer.
As it was sustainable for everyone but the artist to make carefully crafted, customised pieces, the practise was developed, adding a parametre. The new method is to make the dress from start to finish in the amount of time which the individual price allows. For example, the last customer could pay 300 SEK, which generated work for maximum two hours.
Perspectives of fairness are investigated through different strategies. This work facilitates dialogue around preferences, references and desires, craft, value and labor sewn into clothes. It asks questions about the fair price and raises the social bond between the hands that make and the consumer.
The potential customer places the order without binding to purchase. It is a non-binding offer. Please get in touch if interested.